When participating in an exhibition one of the most crucial factors to consider is to design a distinctive exhibition stand that will not only make your products and services stand out but will also help in creating a strong and long-lasting impression in the minds of the customers and your potential investors.
If you really want to include the “wow factor” to your exhibition stand, there are certain factors that you need to consider prior to designing your exhibition stand as recommended by the best exhibition stand companies in Dubai. Still wondering as to how to create a stand that can help in gathering the crowd?
Read below some of the crucial designing tips that can help you with the designing process.
Set Defined Goals
Before deciding upon any design you need to set up particular goals. This means you need to think well about the kind of message that you wish to achieve through your exhibition stand and what kind of target audience do you wish to target. What we want to say is that your exhibition stand can have a great design but may fail to convey your company’s values if not thought well. Make sure you always keep in mind the goals that you wish to achieve through the design.
Utilize The Available Space
Many a times both sizes can be restrictive and hence it is important that you utilize the space that has been allotted to you. Also make sure that you confirm the dimensions with your organizers so that you know exactly what you have to work with. You also need to improve the flow of your display area so that there are no physical obstructions present.
Don’t Be Text Heavy
Follow the rule that less is always more when designing an exhibition stand. You must understand that using long sentences will distract your potential audience. It also can affect the engagement process and will not convey the key message properly. Instead use small slogans or jargon is that people can easily remember and relate to. Make sure that you use a nice font and that is clear enough and simple which can be also noticeable from a distance. Also keep in mind the location where you want to place your text so that it can be easily visible.
We hope you have heard a very famous saying which says a picture is worth 1000 words. Your viewers will always have a shorter attention span than you think. And in order to attract them images and graphics are an effective medium to communicate. This is far more effective than displaying a very complex message or idea. Just like your text placement you also need to carefully consider the location when you want to put your image. Make sure that the graphics are image can be easily available from a long distance.
Include Advanced Technologies
Digital technologies play a very great role even in our day to day life and there can be no better way to attract your audience then by including these technologies in your exhibition stand. You can make use of technologies such as a digital key yours for giving product demos or giving more information about your brand audio company. This will help in portraying your brand in a professional and classy way.