One of the most impactful ways of promoting a business, outdoor advertising is very useful in targeting the mass market. Through OOH once can re-in force availability of their brand and product. Outdoor advertising assures consumers about the brand choice they have made and helps them in retaining their loyalty towards the brand. Product retailers get the added benefit of advertising support in order to sell the brand product. It is that form of advertising that reached the market like no other medium if advertising can. Outdoor advertising helps in building brand loyalty and maintains brand dominance in the market. One can strategically locate their outdoor advertise on the basis of their target audience and increase the coverage, frequency and impact of their brand.
Reasons for using Outdoor Advertising:
- This advertising media is one of the truest form of advertising medium that is available. It is a mass medium that is easily available and has a long lasting impact. Outdoor advertising is a universal form of advertising medium. With help of outdoor advertising, one can target their audience specifically on the basis of a particular area of a particular city. It helps in efficiently targeting specific demographic segments like age, income, ethnic groups by appropriately selecting their advertisement space.
- It motivates the purchasing decision of the consumer and works as the last hit before a consumer makes any purchases. It is an aid towards making a purchase as it helps generating awareness near the point of purchase. Exhibition stand builders have reported successful business returns from exhibition stands as a medium of promotion.
- It is one medium that cannot be turned off and serves for 24 hours a day. This feature helps in extending the life of your brand’s advertising campaign. Outdoor advertising gives the feeling of a big brand and helps in compelling attention. It also stimulates the capability of recall among viewers. The larger the outdoor ad is, the bigger is the brand stature.
- It also helps distributors in visually supporting their brand’s product. It encourages endorsements by various trade retailers and helps in pushing store exposure. It works as an added benefit among the competitive market to make your brand stand stronger and better through creative advertisement campaigns.
- Most of the consumers, from among indoor and outdoor advertising, prefer outdoor advertising as a medium of promotion as it works as a very good source of information about new products, stores and other trending information. The consumer comes across this ad when traveling from one place to another without putting any added effort to know about the product. The consumers do not have to work hard on knowing about the brand and it comes as a free promotion for them. It targets people from all strata including young people, businessmen, women and old people. It is not restricted to any particular demographic group.
Outdoor advertising can be effective by using creativity and promotional campaigns that attract viewers help bring success to business.
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