Increasing footfall to your exhibition display stand is essential for getting the much needed sales and networking opportunities. Regardless of company size, events, exhibitions and trade fairs gives an excellent opportunity to collect qualified leads, make sales, build relationships and much more. Live event marketing can complement other sales and marketing promotion, but unlike most other marketing forms, at an event, you get to meet the buyer face to face – and isn’t that what you want?
Be it via exhibiting, show sponsorship or partnership packages, events offer businesses true marketing. Here are five ways to attract visitors to your exhibition stand in Dubai.
1. Get the perfect look & feel for your exhibition stand
Understand your stand as your shop window. Thus, choose acrylic display stands, signage, and other advertising mediums to display your products and boost the image you want to create.
2. Tell people what you want
Give a clear and concise brief for the exhibition stand builders in Dubai, Digital signage companies in Dubai, and equipment rental firms. Explain to them your main aim for the exhibition.
3. Discuss with the Event Organizer
Make sure that the organizer understands your business nature and requirements. Make them understand the placement of your stand at the event venue is critical for your target audience, thus negotiate for the best possible location at the price that you can afford.
4. Pick the right team members
Always make sure to pick the right people for the event and the audience. Make sure that your team remains active and friendly to the target audience. Many exhibitors attract the attendees by appealing to their senses.
5. Don’t forget to notify people
Keep this on your checklist! Once you have created a great exhibition stand, make sure you do not forget to tell people that you are going to be a part of a particular trade show. Use social media for the event promotion, email updates, banners and posters at nearby places. Link your website with the organizers marketing plan for the event.