Digital Signage as a technology has evolved in many ways in the recent years. Be it for entertainment, displaying information or for educational purposes, a signage has multiple uses. We should take full advantage of the ways in which we can use it.
With the introduction of advanced technologies, the content of the signage is only limited to your creativity. It has proved to be a great platform to show case content which is not boring and break out of the typical boring content. Surprising your audience with unexpected content proves to be impactful. Instead of just a glance, if your content brings a smile on the viewer, it is a success!
While making the signage few tips regarding the content should be incorporated by the Signage Companies. Signage has the capability of changing messages as and when the need is felt. Messages and data can be scheduled according to the environment and venue. Today, digital signage are seen on almost every corner of the street, to make your signage stand out from the crowd, you should include the content which engages your audience. To grab people’s attention, here are few things which can be looked after while updating the content in the system:
- Usage of bright colours
Research in advertising has taught us the importance of colours. Using bright colours grabs people’s attention for a glance. Design the content in a way which makes it stand out.
- Keep a check on the time
The content of the signage should be continuous. Set a motion of the content which helps in better narration of the advertisement. Appropriate time of flashing the content is necessary. Research concludes, a successful message span between 4 to 10 seconds. Keep them short and precise.
- Updating the content
The content should be refreshed from time to time updating about new offers and sales during the festive season. This will increase the sales. Reinforce the product and the brand image by updating the slogans and various product news. Make sure the content is in alignment with the brand feel and equity.
- Other Advertising platforms
Not only the digital signage but make sure the other marketing platforms like social media and websites are active and updated. The content on all platforms should be on par with each other. But avoid over exposure! Leave some space for curiosity. Get the audience curious about your products. Glimpses of the product creates curiosity about it.
- The overall experience
The text of the content should be precise. Avoid clustering of messages. Visuals are more impactful, use them wherever there is a chance. Audio can be used if the location permits. The content should be relatable to the customers. Know your audience and research about their interests. The venue of the installation should also be taken into account before writing the content.
Following these tips, your content will stand out and make an impact on the digital signage. Make sure the signage is placed at a point where it is visible to all the passersby.
Branding, merchandising or providing information, digital signage is truly a great tool of being all in one.