In the world of printing, Digital Printing has taken the world by a storm as an economically viable way to produce small runs. Digital Printing is a modern method of production that makes prints from electronic files. Basically, it involves your artwork being created on a computer and then printed directly onto the material of your choice. Digital printing is a better alternative to traditional methods such as lithography, flexography, letter press and others.
Digital prints should come out perfectly when the following steps of production are conducted properly.
- The file is to be prepared with a clean and sharp image in high resolution.
- Crop marks and bleeds are added as needed. Crop marks are the lines on the corner of the print. After trimming the bleeds of the print, the crop markings make sure that no unprinted edges occur in the final trimmed document.
- Making sure that maximum of the page setup is used for the print in order to make the printing job efficient and cut down on paper waste.
The benefits of Digital Printing are as follows:
1. Cheaper Printing
There was a time when offset printing ruled the printing world which was afforded only by large companies. This was because offset printing requires plates to be made and the setup fees was high. As the quantity of printed pieces goes up, offset printing becomes cheaper. Digital printing requires no setup fees, so you can print even a few marketing materials without incurring large initial fees. As the quantity increases the cost decreases.
2. High Quality
Offset printing is still a first choice in the printing industry. But in today’s advances in digital printing technology, it makes a close second. In fact, if you print two identical postcards using the two different printing processes, you will easily be able to find the difference. Digital technologies has improved significantly over the recent years. The digital printing process matches and at times surpasses traditional offset printing and exceeds competing digital printing technologies.
3. High Speed
Digital is the apt option if you want something really fast. Unlike offset printing, for which you need to prepare plates for which the setup time is required. Under the digital print, the setup time is eradicated, thus the result obtained in digital printing is not only good but fast as well.
4. Very Flexible
To stay updated in the market, and be competitive, you have to make sure whether your design works or not for attracting your target audience. The cost of printing new label designs on an offset press can be hurt due to plate charges and set up fees and if you have multiple products line than the cost can add up even quicker.
Digital Printing is popular across many markets because it can print hundreds of custom labels with each individual label containing different information. There is no reason not to choose digital printing for low-quality printing technique. At BrandMe Adv, one of the best advertising companies in Dubai we offer innovative digital printing facilities ensuring exceptional quality, speed, versatility and is off course a value for money.
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